Pet dogs and dog toy ads, to seize the pet dogs and dog toy
nestle calculated out the AD is not nothing to do, do it instead of a greater purpose is to promote their sales, improve their awareness, to win more customers to patronize. But from the purpose of this advertisement has been a success. This advertisement adopted the animal behavior expert advice, at the time of broadcast advertising content using the tones of ultra-high frequency only dogs can hear. Nestle's nutrition expert points out, dog twice than human acute hearing, they can hear the sound of the humans cannot hear, and for the resolution of the sound is stronger than people.
12% of the profits to nestle for it a food sales, its prius pet dogs and dog toy food company is in the first half of the sales amount of 3. 4 billion pounds. For the sake of pleasing the dog, to further expand market share, the company is a well-meaning.
the dog like this advertising company, nestle is not the first. Last year, a British food company, has brought the roadside billboards with the dog food taste. In 2001, another more outrageous company, put with a dog under the ads posted on pole urine smell.