Pet dogs and dog toy enterprise: success inspired from the keyword
Mars enterprise's success can be a pet dog and the dog toy industry model of a successful business, there are often some of the countless keywords, the keywords can be a target, can be a slogan, also can be a principle. Companies with long-term perspective does not think that make sure the label is a waste of time, but for the development of enterprises to provide more extension of space. Into the heartland of Mars, realize from these keywords, Mars was successful.
Mars enterprises set up in China, the first to identify the key words is: philosophy advocated. Mars message of scientific breeding dogs and dog toy core philosophy is: a pet dog and the dog toys and man's demand is different, pet owner must provide the dog and the dog toy is suitable for pet dog food and dog toy development, to pet the dog and the dog toys are healthy and happy life, and thus improves the pet dogs and dog toy owner's quality of life. From the perspective of the period of Mars to enter the Chinese market is the rise of pet dogs and dog toy industry in our country, many for the pet dogs and dog toy food also there is a big mistake. Mars advocating science in different periods of feed dog and dog toys, pet dog and the dog toys not only improve the living quality, but also to advocate the human quality of life.
China has a old saying no can be accomplished without norms or standards. Subsequently, Mars was identified the five principles of enterprise development, respectively is: quality, responsibility, mutual benefit, efficiency and independence. Now the five keywords are placed in all the world's most prominent Mars company office location, and the five principles of detailed accurate written a handbook, in Mars people a hand.
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